Monthly Newsletter, June
Upcoming social media days below in July will also be highlighted:
World Chocolate Day (7 Jul)
Cheer Up the Lonely Day (11 Jul)
Give Something Away Day (15 Jul)
World Emoji Day (17 Jul)
World
Self-Care Day” (24 Jul)
World Hepatitis Day (28 Jul)
International Day of Friendship
(30 Jul)
Short Videos Content
Introducing our latest initiative - Short Video Content Support! As part of our efforts to increase brand awareness and engagement, we will produce more short videos featuring our own brand, exclusive brand, and win supplier brands. We recognize that authentic product reviews and beauty tips are highly engaging, and we are excited to release new videos every week.
To maximize reach and engagement, we suggest uploading these videos to Instagram Story, Reels, TikTok and YouTube Shorts. Check out the latest videos below!
You can find the latest videos with keyword “short video” in brand central.
Download Now!
Upcoming topics in July
In July, we will cover makeup tutorials, sun care tips and sunscreen recommendations. Stay tuned for more exciting content!
5 Mins Makeup with tone-up sunscreen
Chemical or Physical Sunscreen? Which One Should You Choose
How to reapply sunscreen when you have makeup?
Sunscreen for different skin types
Best way to stop sunscreen from peeling
Sunscreen Myths BUSTED: What You Need to Know!
#WATSONKOL –
WATSONS BEAUTY BOX
Our IB team has generously sponsored a surprise gift box for #WatsonsKOLs, as a token of our appreciation for their support and loyalty.
Each box contains five professional makeup brushes that we hope will become our WatsonsKOLs’ new favorites.
UGC
#NON-GOBE subscription box
We are pleased to announce the second Watsons Subscription Box is Derma Skincare. ID will launch the box in this summer featuring the skincare routine for morning and evening. We will work with KOLs to share the unboxing moment, and tips to pick the right products according to skin types etc. Check out what’s inside the box!
ID
WATSONS GO GREEN VR HUB
Watsons Sustainable Choices Month
#LessPlasticJuly
This campaign aims to reduce plastic usage, encourage better packaging choices, and promote Watsons Sustainable Choices products.
Social Lab will customize social media content, lead campaign implementation, and collaborate with all BUs for seamless execution.
Social content includes:
Download Now!
Facebook Cover, Static & Motion Content
Manifesto
KVs
IG filter game
Social Lab will also collaborate with Climate Partner and OB in Sep to dress up Forest Hall and promote
7 Sustainable Choices product ranges with Climate Partner certification for the compensation of CO2 emission.
Social Lab supported the local adaptation for 9 BUs below
BU TOP BLOGS - Traffic
BU TOP BLOGS
BU TOP AC BLOGS
*W.I. content
*W.I. content
BU Specific Product Review
Reach us if you have any supplier content or specific topic would like us to create! Please share your ideas before 5th of every month!
SG | Vitamin D: benefits, sources and supplements
ID | Long-lasting perfume for different occasions. What's the best fragrances for dating?
ID, TH, MY | Facial soap VS Cleanser. What's the difference? How to use them? Which one does your face prefer?
PH | Does Berocca Actually Work? How vitamin C supports an active lifestyle?
HK | Iron deficiency: the importance of iron powder
