Monthly Newsletter, february
Upcoming in MAR…stay tuned!
Action for BUs: Plan ahead for promotions!
Monthly topic in March
International Women’s Day (8 Mar)
To believe we have the power to change
Content ideas:
Women empowerment, empowering reminders, self-affirmations for women etc.
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World Sleep Day (17 Mar)
To celebrate the benefits of good & healthy sleep
Content ideas:
Sleep supplements, how sleep affects weight loss/mental health, sleep hygiene etc.
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O+O
To put a smile on our customers’ faces
Content ideas:
#ColourMe, Skinfie Lab, click & collect, express delivery etc.
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Go Green x Sustainable Choices
Take a quick sneak peek at OB Sustainable Choices products
Content ideas:
Watsons brand product highlights, now & then
Upcoming social media days below in Mar will also be highlighted:
World Wildlife Day (3 Mar)
International Day of Happiness (20 Mar)
Popcorn Lover's Day (9 Mar)
World Water Day (22 Mar)
World Napping Day (13 Mar)
Earth Hour (25 Mar)
#GOGREENWITHMIRROR X #WATSONSBEAUTYBOX
Let’s Go Green with MIRROR! From 9 Feb to 6 Mar, take a selfie to be a part of “TEAM GREEN” & stand a chance to win a #WatsonsBeautyBox with hand-picked Sustainable Choices products valued at over USD$45.
Get your friends and be a part of TEAM GREEN!
Singapore
Malaysia
#Watsons Subscription
Beauty Box (Non-GOBE)
The Sustainable Choice Beauty Box will launch in April to celebrate Earth Day.
Let's take a look on what's inside the box!
BU TOP BLOGS - Traffic
Top traffic
BU TOP BLOGS – Conversion
*W.I. content
*W.I. content
BU Specific Product Review
Social Lab works with BU to curate a series of SEO-specify blogs and videos to increase traffic and revenue. Here’s how we implement the SEO strategy in e-commerce with previous examples
ID | Benefits of papaya skincare
MY | Oily skin care routine 101: From face wash, and toner to moisturizer
TH | Benefits of Snow Lotus Skincare
SG | Itchy throat cough remedy for your fast relief
HK | OOTD with the perfect mask colour
HK & TW | Best Feminine wash for your delicate zone
MY, SG & VN | La Roche-Posay best-sellers review! Sunscreen, Cleanser, Effaclar Duo Moisturizer
PH | Erceflora review: Probiotics beneficial to our health
SUSTAINABILITY VR HUB
Watsons Philippines launched Watsons Sustainability VR Hub in Jan.
For the celebration of Earth Day, Social Lab is working on the design layout of the new hall with the vendor. We will also curate the social content, such as Earth Hour teaser, Earth Day IG filter, blog, interactive game, Go Green social content, etc. Please stay tuned! We will keep you posted once the content is ready for adaptation.
