Monthly Newsletter, january
Upcoming in Feb…stay tuned!
Action for BUs: Please plan ahead & work with your trading/marketing team for promotion plan!
Monthly topic in February
Best diet for 2023: Mediterranean Diet
All you need to know about this plant-heavy diet
Content ideas:
How it works, food list, diet dos & don’ts
-07.png)
Valentine’s Day
To celebrate this romantic day with gifts & makeup
Content ideas:
Makeup ideas, gift ideas, relationship quiz/game
-06.png)
O+O
To put a smile on our customers’ faces
Content ideas:
Skinfie Lab, click & collect, express delivery etc.
-08.png)
Go Green x Sustainable Choices
Take a quick sneak peek at OB Sustainable Choices products
Content ideas:
Watsons brand product highlights, now & then
#Content Refreshment
To enrich the social and blog content, we conducted a content survey to know BUs preference and curate better engaging content in 2023. Here’re what we got. In the coming year, makeup, skin care and OB products review will be our key focus. We will also create more content related to texture reviews, mental health, love, sex and relationship.
Topics interested in adoption
Content ideas interested in adoption
Special day interested in adoption
-
Makeup
-
Skincare
-
OB product review
-
Soothing texture review
-
Love sex and relationship
-
Mental health
-
International Women’s Day (8 Mar)
-
Earth Hour Day (25/3)
-
World Sleep Day (18/3)
Boost e-com traffic
turnover with SEO strategy
To increase the traffic and revenue, SG will work with Social lab to curate a series of SEO-specify blogs and videos. Here’s how to we implement the SEO strategy in e-commerce with previous examples
Choose effective and search-intent keywords
Create blog and update regularly
Create internal linking and insert videos in e-store and blogs
Reach us if you have any supplier content or specific topic would like us to create!
Please share your ideas before 5th of every month!
BU Top 1 blog listing 2022
TH
เช็คดวง ดูดวง รายเดือน โดย อ.ช้าง ทศพร ศรีตุลา (Monthly horoscope for 12 zodiac signs)
Key Takeaway:
Resonate with TA in particular horoscope.
ID
7 Rekomendasi Sunscreen untuk Kulit*(7 Sunscreen Recommendations for Oily Skin)
Key Takeaway:
Both sunscreen & oily skin are big topics.
PH
VN
Key Takeaway:
Fasting is big topic in 2023.
MY
TW
「妹妹」這樣洗才對！私密處正確護理3要點 (How to properly clean your Virginia?)
Key Takeaway:
Women health is a new global agenda.
SG
Tretinoin: Benefits for skin, usage & side effects*
Key Takeaway:
Pros, cons & usage is all rounded content for TA.
Top traffic
_v3-21.png)
Top Assisted Conversions
*W.I. content
*W.I. content
#WATSONSKOL
WATSONSKOL 2022 was such a great success!
Our team surprised the 35 #WatsonsKOLs with an exclusive holiday gift box, collaborated with IB teams, to thank for their support throughout the year. Stay tuned for WATSONSKOL 2023!
@nitchtwitch
@nunna_noon
@beautiventures
#Watsons Subscription
Beauty Box (Non-GOBE)
Watsons Subscription Box is a thematic beauty box with curation which can leverage the Watsons KOL Program and support the local KOC program and UGC with KOL seedings of HK, ID and PH.
We hope this program can help BUs to increase the UGC content and improve engagement rate, strengthen Watsons community and facilitate supplier partnership
The 1st beauty box will launch in April featuring the Sustainable Choices. Stay tune!
SUSTAINABILITY VR HUB
For Watsons Sustainability VR Hub 2023, Social Lab will curate the teaser and the social post to promote Earth Hour on Mar 26 – A call to action and turn off the lights for an hour.
We are working on the new hall of the VR Hub to celebrate Earth Day on 22 Apr.
We will create some interactive and engaging content like fun facts about sustainability, IG filters, social stickers, etc.
Earth Day beauty boxes are provided as the giveaway.
Please save your time on 18 Jan to get more details during the kick-off meeting. See you there!
giveaway
